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Marketing Mix (4Ps)

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❶The purpose of marketing is to make the prospective customer aware of your product. It is important to not take this literally.

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Understand them inside out and you will discover the most efficient positioning and distribution channels that directly speak with your market. Here are some of the questions that you should answer in developing your distribution strategy:. Promotion is a very important component of marketing as it can boost brand recognition and sales.

Promotion is comprised of various elements like:. Advertising typically covers communication methods that are paid for like television advertisements, radio commercials, print media, and internet advertisements. In contemporary times, there seems to be a shift in focus offline to the online world.

Public relations, on the other hand, are communications that are typically not paid for. This includes press releases, exhibitions, sponsorship deals, seminars, conferences, and events. Word of mouth is also a type of product promotion. Word of mouth is an informal communication about the benefits of the product by satisfied customers and ordinary individuals. The sales staff plays a very important role in public relations and word of mouth.

It is important to not take this literally. Word of mouth can also circulate on the internet. Harnessed effectively and it has the potential to be one of the most valuable assets you have in boosting your profits online. Your combination of promotional strategies and how you go about promotion will depend on your budget, the message you want to communicate, and the target market you have defined already in previous steps. The 7Ps model is a marketing model that modifies the 4Ps model. The 7Ps is generally used in the service industries.

Thorough research is important to discover whether there are enough people in your target market that is in demand for certain types of products and services. It is important to hire and train the right people to deliver superior service to the clients, whether they run a support desk, customer service, copywriters, programmers…etc.

It could be your entire sales funnel, a pay system, distribution system and other systematic procedures and steps to ensure a working business that is running effectively. In the service industries, there should be physical evidence that the service was delivered.

A concept of this is branding. You immediately know exactly what their presence is in the marketplace, as they are generally market leaders and have established a physical evidence as well as psychological evidence in their marketing. The 4Cs marketing model was developed by Robert F. It is a modification of the 4Ps model. It is not a basic part of the marketing mix definition , but rather an extension.

Here are the components of this marketing model:. Whether you are using the 4Ps, the 7Ps, or the 4Cs, your marketing mix plan plays a vital role. It is important to devise a plan that balances profit, client satisfaction, brand recognition, and product availability. The ultimate goal of business is to make profits and this is a surefire, proven way to achieve this goal. Which is more authentic? Marketing mix is the key element or process needed by every organization and individual providing services to customers in this current era.

Thank you so much for this source of information. Thanks for e provision of such useful information. Thanks you really saved my day. I think branding is entirely different concept and that built with special attributes the business products have.

Fair explained, was looking for more in print media marketing methodology. Will be greatful if you could assist. Thanks a million time for saving me from enterprenual suicide! Am ready to write my marketing exam MBA.

Does someone also know the P for Prosperity?. This is in one of my assignments. Very good explanation indeed.

Can you please elaborate more on thses statement. It gives the hope that with well tailored marketing plans in line with the Marketing Mix, success is guaranteed. Its great to see that the answers are not written in marketing code. It is easy and very digestible. Would be nice if all other marketing people could take the lead form this simple insight.

Hi, would it be possible to provide a date as to when this information was published? Jerome McCarthy , proposed a four Ps classification in , which has since been used by marketers throughout the world. The 'seven Ps' refers to the already mentioned four Ps, plus 'physical evidence', 'people', and 'process'.

Lauterborn proposed a four Cs classification in [ 5 ] which is more consumer-oriented version of the four Ps that attempts to better fit the movement from mass marketing to niche marketing:. After Koichi Shimizu proposed a four Cs classification in , this was expanded to incorporate seven Cs in what is known as the " compass model", to provide a more complete picture of the nature of marketing. It attempts to explain the success or failure of a firm within a market and is somewhat analogous to Michael Porter's diamond model , which tries to explain the success and failure of different countries economically.

The seven Cs compass model is a framework in co-marketing symbiotic marketing. It has been criticized for being little more than the four Ps with different points of emphasis.

In particular, the seven Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are tactics. The seven Cs also include numerous strategies for product development, distribution, and pricing, while assuming that consumers want two-way communications with companies. This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors see full disclaimer.

All translations of Marketing mix. A windows pop-into of information full-content of Sensagent triggered by double-clicking any word on your webpage. Give contextual explanation and translation from your sites! With a SensagentBox , visitors to your site can access reliable information on over 5 million pages provided by Sensagent. Choose the design that fits your site. Please, email us to describe your idea. I will be referring back to the basics offered here for my service as well as for my clients.

The slideshare presentations on marketing mix have been removed by slideshare. Could you post again? I got a Marketing degree years ago, but let me tell you that marketing has been changed a lot in the digital era. Interestingly the classics of marketing remained, but some new types of marketing channels and marketing forms emerged over the last decade. It is a wonderful experience.

Going through this article gives me a better understanding of the course than what I had before. As I was reading this article, it brought some memories of my previous employment of selling fine jewelry. Such as building a relationship with consumers by using the 4P's. I found out that most of the consumers wanted quality products and great service, which meant that they're willing to pay the high dollars.

Then, I figured out that it's really not the price, but each one of them were treated when they walked in the store. I like your article. Can you give me you full name. Because I need your article to reference. The insight on this page is interesting-the history and the 4C's thank you for sharing this knowledge, hope to read more.

Thanks for your feedback! We have written also a dedicated article about 4Cs: Before arriving here I barely knew about the 4Ps and now I'm interested in the 4Cs aswell. Will definitely check that article too.

As a suggestion, it would be of great help to future readers to put a sub-headline in the steps for the marketing mix process:. Helps the readers to make a quick summary in case they are skimming the article as opposed to the Step 1, Step 2, Step This is very attractive detail about the 4Ps concept. Having reading from start to end makes one feel more educated Esteban, I replaced 4 with Product Placement and 6 with Equilibrium in my notes taking.

To stay on topic, from my experience in the eCommerce world, I noticed that the Price was "big" factor in the Marketing selling process, especially in the resale of products where the competition was very high and the wholesalers were engaged in B2B and at the same time B2C. Which made it very difficult to come up with Marketing Strategy that would offer Value, that was not based exclusively on Price.

This article simplifies the process and enhances my understanding. I really understood what we now refered to as manegerial 4ps and how to apply them in any business. This article provided me with a great refresher on the marketing concepts I learnt in business school. I liked the Nivea case study and how it exemplified the facets of the marketing mix. It would be really good if the next update of this article has additional case studies, maybe even one related to services, experiences or ideas.

This article has opened my eyes to the world of marketing using the 4ps as shown in the Nivea products thanks.

I found the Nivea case study very interesting.. I completely agree with you about the pricing strategy. Nivea really impressed with their rounded knowledge on their target market to implement a very effective pricing strategy. I thoroughly enjoyed this article about the marketing mix and felt that it solidified my understanding of the 4P's and how they are applied to make a very effective strategy.

I enjoyed the use of Nivea as an example of a successful strategy and how it balances its traditional marketing with innovative modern strategies such as the interactive online magazine. A great read overall. I personally felt there is very small distinction between 4P's and 4C's. Both are focussed on consumer, though in 4P's we r giving weightage to seller as well. Many thanks for your article that includes almost all aspects of marketing, from 4Ps, 7Ps to 4Cs.

So it helps us strategize the marketing plan for any kind of products: I really love reading this article. The concept has been placed in a very simple, easley comprehensive and understandable language. I have learned very much about marketing mix. Nothing to add or subtract all have been explain in a better way. I know that from now goin forward my marketing skills have improved With the popularity and advancements in web technology, it is imperative for every business to have ….

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Share your thoughts and experience. Subscribe Replies to my comments All comments. Sorry, you must be logged in to post a comment. All in all, great article with a simple but through explanation of developing the marketing mix.

I found the article very informative and simple Hi Emma, Interestingly the classics of marketing remained, but some new types of marketing channels and marketing forms emerged over the last decade. You are more than welcome, Seema. Happy if we could help you, Benjamin. Thanks for your sharing knowledge. Useful information in deed. Hi Kuan, the full name is Martin Luenendonk.

Hi Theresa, Thanks for your feedback! Excellent article on the Marketing concepts Martin. As a suggestion, it would be of great help to future readers to put a sub-headline in the steps for the marketing mix process: Unique selling proposition 2.

BREAKING DOWN 'Marketing Mix'

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Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.

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A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion. These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income.

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marketing mix The range of measures used by firms to market their products to buyers. Important facets of the marketing mix are the 4 Ps: product, price, promotion and place. The marketing mix definition is simple. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. It is about putting the right product or a combination thereof in the .

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The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand's unique selling point (the unique quality that differentiates a product from its competitors), and is often synonymous with the four Ps: price, product, promotion, and place; in recent times, however, the four Ps have . Definition: Marketing Mix (4Ps) Marketing Mix is a strategy which a company uses to formulate a product/service offering for its customers. Marketing mix strategy is created using the 4Ps of marketing - Product, Place, Price, Promotion and 7Ps in case of service- Physical Evidence, People, term Marketing Mix is attributed to Neil .