It is very intresting information for kerala tour packeges. Thank you so much for your post. Its really wonderful post for me. Thank you to such a degree! Data sourced from Curata CMP, our content marketing platform. I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know.
Planning on attending any upcoming marketing conferences? Consult our ultimate list before you decide what to hit and what to skip. Are the content marketing KPIs you use selling your work short?
Good news is on its way! Download our hands-on guide and learn time saving ways to sift through the noise and quickly find content gold! Here are just a few of them: White Paper or Whitepaper? At least according to these sources: Create your white paper as part of a broader content strategy. A white paper should be fulfilling the objectives of your content strategy—for example: Optimize the reuse and repurpose of white paper content.
Teams to align with include: Review the following questions in preparation for title brainstorming: Who is your target audience? What are you providing in this white paper that your audience cannot get elsewhere? Ensure your title represents what is truly in the white paper. Unless you work in a highly technical industry, avoid buzzwords and stick to clear and easy to understand language. Consider search engine optimization as part of title creation. Optimal title length for search engines: As they say, less is more.
Do take the time to create a shorter, more powerful title. Having trouble shortening your title? Break it down into sections with a colon, or insert a subtitle that can be more descriptive. Write the abstract after you have completed your white paper. Use a direct structure format for the creation of your abstract.
Keep it short, simple and to the point. A commonly recommended length is to words. Put the entire abstract on the title page. Then you can use the title page as a separate sheet for your sales team to send to prospects. Add a call-to-action linking to the full white paper and save it as a PDF. Ensure that the abstract answers the following questions: What is included in this white paper? Why should I read this white paper? Give your audience a reason to take time out of their busy schedule to read your white paper.
Have someone review your abstract. Outline Develop an outline prior to beginning the writing process; it will eventually take form as its shorter, more succinct cousin, the table of contents. Yes, it will take time and delay the start of the writing process. However, it will save you an enormous amount of time in the long run, and more importantly, ensure you have a better final product.
There are plenty of other formats to provide company or product-specific information to your audience, such as data sheets for example. Be sure to include team members as part of the development and review of the outline to ensure your white paper plan is on target.
Plan on many revisions. Creation of an outline is an iterative process. Map out sections and subsections.
It is important to break up your text into several sections, including section headers and subheads within each section. This increases readability and allows your reader to skim through the document and absorb the sections most relevant to their business. Set up the problem, need or pain point right up front. Use data to support your point s. Provide additional detail to that included in the abstract, but avoid going into too much detail.
Indicate the objective s of the white paper, as well as what specifically will be included in subsequent sections. Providing a map or structure in the introduction will help your audience follow your thought process and understand how the white paper is organized to achieve its objectives. Sample questions to be answered in this section: What is currently happening in the market today? Answering this question will help readers understand why your solution is of value; and more importantly, entice them to continue reading.
What data points help to support answers to the above questions? Introduce the solution s , including a clear definition and even a framework or model. Provide a detailed description of each part of the solution. Use subcategories as required to help readers draw distinct boundaries between different parts of the solution.
Subcategories also make it easier for your audience to follow your thought process and absorb the content. Be very clear regarding the benefits of each of the solutions , including how it specifically impacts your audience. Provide specific, real-world examples to support your solution s. These examples provide another opportunity to connect with different segments of your audience.
One example from our recent business blogging study can be seen below. The conclusion provides the opportunity to: Summarize the white paper objectives. Review the problem statement s. Today, many less technical people are involved in big buying decisions. These people are seeking plain-language explanations with clear business benefits, backed up by convincing facts and arguments. Executives at the IT portal KnowledgeStorm encourage clients to think of a technology sale in four phases.
At that point, a high-level white paper focused on business benefits can help them visualize the possibilities of using a certain offering. That's when a more detailed, technical white paper can help them understand how a given solution would work in their environment. The need for white papers has pretty much passed. An Evaluator's Guide for a complex product might be helpful at this point.
But more often, prospects want the reassurance of seeing case studies from other customers. They may need added information to help them do so, but it's more accurate to call this "documentation" rather than a white paper. After all, the white paper has already played its role and the sale has already been made. Everything from this point on is after-sales support. Almost everyone working today has more to read, more to remember and more to do than they can possibly get to.
For example, one study showed that the typical manager has more than 50 hours of work sitting on their desk at any point. They're not exactly waiting for another document to add to the pile?! So most people who read white papers do not read the same way they might read a novel, paying attention to every sentence.
Instead, they tend to skim, scan and skip This means that white papers must be carefully written and designed for business readers with limited time and attention. A wall of gray text is not likely to engage today's white paper reader.
White papers need to use visual breakers like sidebars, callouts, headings, lines, boxes, bullets and graphics to direct the attention of scanners and skimmers.
These visuals need to point out the key messages of the document in a way that's easy for today's busy readers to follow. There's a whole book devoted to this subject. Jonathan Kantor has written an excellent guide called Crafting White Paper 2. Here is my mini-review of this book. Here's where to find more details or order your own copy. White papers abound in the technology sector, where they are commonly used to explain software and hardware products. Any B2B vendor selling anything relatively new, relatively complex or relatively expensive could likely benefit from a white paper.
This adds up to perhaps half a million potential vendors in the English-speaking world that could benefit from white papers. Vendors of any relatively familiar, simple and inexpensive B2C products don't often publish white papers, since there is little need for them.
There may be exceptions—especially in energy and health care—where consumers may have to make significant decisions. For a longer discussion, see my article " Who needs a white paper? In general, vendors publish white papers for two main reasons: On a strategic level, white papers fit into the widespread trend of " content marketing. This model acknowledges that skeptical prospects are hungry for a vendor who will serve as a trusted advisor, not just a peddler of their wares. Remember, the most effective white papers provide useful information to help a reader understand an issue or solve a problem The longer the sales cycle--aka the customer journey--the more likely white papers are part of it.
White papers are used early in the sales cycle, before the prospect makes a purchase. These can be called the "Vision" or "Planning" stages of the buying process, or the "Research" or "Selection" tasks of the Universal Tasks. At this point, the customer needs documentation, training and technical support, not white papers. If you are creating a white paper, but aren't sure which flavor is best, you can narrow down the list with three straightforward questions. In general, the best flavor to attract attention, cast Fear, Uncertainty and Doubt FUD on competitors, or nurture a prospect through a complex sale is a numbered list.
The best flavor to influence a selection committee at the bottom of the funnel is a backgrounder. IT people generally want to see technical details. They will tolerate longer papers with modest production values. In fact, a slick and colorful format tends to make them suspicious.
Executives want to see bottom-line benefits summed up in a page or two. They want to hear about lower costs, better sales, higher profits or improved customer service. Executives expect polished production, with clear graphics they can understand at a glance.
Managers want to hear about streamlined workflow and labor savings. They are keen to see how a new system would affect their area and their people.
User reps want to hear about ease-of-use, training and support. They can be more or less technical, but they will likely be detail-oriented. Users are not often a significant audience for white papers.
But if a user rep is involved in a selection committee, you need to address their concerns at some point. A mixed audience or selection committee may want to hear everything touched on above.
In this case, you may need several white papers, each with a different flavor and each with content geared to a somewhat different audience. And there are "soft costs" in terms of the time it takes your subject matter experts to answer interview questions and e-mails and to review drafts.
All this to say, a white paper is a significant project in any marketing budget. Trying to do a white paper on a tiny budget will not yield best results. After working on white papers, in my experience it takes 6 to 8 weeks to get from the first planning interview to an approved white paper draft. And it can take longer if people travel a lot or take their time with reviews. Illustration and design take an additional week or two. Translations, if required, take more time. The good news is that a vendor can often continue to use the same white paper for years.
This long life helps to achieve a very positive return on the investment in a white paper. In fact, the best way to promote a white paper is to handle it as a mini-product launch. Do everything you would do to launch a new product, and your white paper will be on the road to success. See my article on the 18 must-do tactics to promote any white paper. Remember, a white paper is a pre-sales document intended to attract prospects or explain an offering. Any B2B vendor selling anything relatively new, relatively complex or relatively costly could likely benefit from a white paper.
Writing your very first white paper for a company you don't know well, in an industry you've never written about, can be quite a challenge. Writing your fifth white paper for a long-term client in an industry you know is not so difficult. If you understand the material and work well with others, writing a white paper can be smooth and enjoyable. All in all, writing a white paper is no harder than writing a major magazine article of several thousand words.
That means one to two weeks full-time should be enough to complete a white paper Like any corporate writing project, you must allow time for interviews, research, outlining, drafting and perhaps coming up with diagrams.
A client will expect a few progress reports. And you will have to incorporate their comments into your drafts. If you manage this process well, writing a white paper can be smooth and efficient. If not, it can turn into a never-ending project that drags on and on and on and on and on and on Obviously, if you have specialized knowledge about a niche market, you can charge more than a generalist who will need more time and ask more questions to get up to speed.
The most effective strategy is to head off these problems before they happen, by planning and managing a white paper to yield the best possible results. Submit short deliverables for discussion , like a creative brief or a one-page outline, before you start writing a page document.
Get your client or company to make a tangible commitment to completing a white paper. For example, freelance writers can get a partial payment in advance; in-house writers can get an okay to forego other duties writing the document. Work closely with the designer and make sure they understand the white paper format.
You're welcome to explore them all. After that, to take part in a forum where white paper writers post and answer related questions, visit my LinkedIn group, called Get More From Your White Papers. This group is by request only and sticks strictly to white papers. Any off-topic discussions such as "where do I find clients? I crammed 15 years' worth of tips and tactics into it. You can see what reviewers are saying about it here or check out the book at Amazon here.
Then, once you start writing white papers, publish good samples and testimonials on your website. And keep doing whatever works for you. For more in-depth information on this topic see my articles: To get clients, learn how to call a moose and Writers: Five strategies for finding white paper clients. I've tracked back the earliest ancestors of the white paper to UK government reports from the late 19th century. It was used to distinguish shorter government briefs and position papers with white covers from longer reports and policy books with blue covers.
I have located white papers from the UK dating back to the late s. I am still searching for the earliest one on file in the UK government archives. One of the earliest white papers many people point to is the so-called Churchill White Paper from See more background at www.
With the rise of the PC in the 80s, white papers started to become extremely popular in the IT industry. And in the 90s, the Web provided an inexpensive distribution channel that sparked today's ongoing explosion of white papers.
That's because truly effective white papers are highly read and passed on from person to person. They have a major impact on buying decisions for billions of dollars worth of products and services every year. Although these formats can offer a more engaging experience for certain audiences, they require higher budgets and different production methods. And it's not useful to call these "white papers" since they are not delivered as text on paper.
Those who call some other medium a "white paper" are likely trying to trade off the popularity and impact of these documents. For a longer discussion, see my article " When is a white paper NOT a white paper? If you have any questions about white papers not answered here, or you find an answer isn't clear, please e-mail Gordon ThatWhitePaperGuy.
Are there any industry standards for these? Aren't there at least some conventions? What different types of white papers exist? When is each type of white paper most useful? What's NOT a white paper? White papers and other documents White papers and blog posts: White papers and brochures: White papers and case studies: White papers and e-books: White papers and press releases: White paper readers Who reads white papers?
Why do people read white papers? When do people read white papers? How do people read white papers? White paper sponsors Who publishes white papers? Why do companies produce them? Where do white papers fit in the sales cycle? Which type of white paper should your firm create?
How much does a white paper cost? How long does a white paper take? How do you promote a white paper? White paper writers What kind of companies need white papers? How hard is it to write a white paper? How long does it take to write a white paper? How much can you charge to write a white paper? What main problems do white paper writers encounter?
How can you learn more about white papers? Where do you find clients? White papers past, present, and future Where did white papers come from? Where are white papers today?
Where are white papers going in the future? Back to top What exactly is a white paper? Ask any 10 people this question, and you'll likely get 12 different answers.
Here is the best short definition I've ever found, after years of looking: Beyond that, I've heard a white paper described as: A manifesto on how to solve a certain problem A "bait-piece" The glue that holds a campaign together An information widget A way to freeze-dry ideas A rare document that can be all things to all people Clearly none of these exotic definitions do the trick.
For some better clues, look at the content and format of these documents: In a word, no. Anyone can call anything a white paper. White paper experts including Gordon Graham have identified these key characteristics for a white paper: A document containing narrative text At least pages long Oriented in portrait format landscape format tends to be for B2B e-books Educational, practical and useful, not a sales pitch Used before a sale, not after a sale Provides facts, not just opinion Includes an introduction or executive summary If a document has all these characteristics, it's probably a white paper.
White papers come in many different types, with no accepted system for labeling them precisely. Given this, the majority of white papers fall into one of these three main flavors: Backgrounders describe the technical features and benefits of a product or service 2.
Numbered lists provide a light and lively roundup of highlights about some issue 3. It's very difficult to do both in the same piece.
Competitive review Evaluator's guide Executive briefing Market overview Position paper Product briefing Special report But all these descriptive terms fit under one or another of the three main types, so they're not as helpful.
For the three main flavors of white papers: There are many other types of useful information, but I don't consider them white papers. Application guide Cheat sheet Installation guide Manual?! Those may be useful, but they're not white papers.
White papers and blog posts are usually quite simple to tell apart. White papers are usually PDF downloads of 3, to 5, words. That's why most blog posts are relevant for only a few months.
Common Mistakes When Writing a White Paper – Turning the white paper into an advertisement. – Forgetting about the heading. If you compose a catchy heading that represents the key problem your readers are interested in, it .
Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field. Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way.
write my paper for me service! The best essay writing service that delivers quality help and secure experience to customers worldwide. A company that professionally researches & writes academic orders for students. Define the target audience/market and the purpose of the white paper, i.e., whether it is to establish authority on a particular topic, or create awareness of an upcoming issue or trend, or to provide information that will help buyers make decisions and differentiate the company from the competition.
I help B2B firms tell their stories with white papers based on facts, not hype. Work with me to generate more leads and more sales. How to write a white paper as tips. Consider learning how to write a white paper if you’re looking to improve your content marketing efforts. White papers, like other long-form content marketing pieces such as case studies and e-books, have the potential to influence people not through flashy sales copy but through informative content.